Author Archives: Solarselling

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Case Study – How Quality Content Improves Bounce Rate

One of the biggest issues local solar companies have is how to keep prospects on your website.  First lets look at why we would want to keep clients on your website.  Its Simple the longer someone spends on you website the higher the probability they are interested in your product and service.  Typically an average website bounce rate for a local website is 60-70%.  That is a website that is performing well.  Anything over 70% and your website is not answering the questions that your customers have.  Anything under 60% says your website is relevent for the querries that are generating the results.

Emerald Sun Energy is a Solar Energy Compnay Orlando.  There service area covers all of Florida.  They were having bounce rate problems:Feb analytics Emerald Sun

As you can see their average session was a putrid 32 seconds and their bounce rate was just about 80% . This means their website was having trouble communicating with their client base and wasn't answering the key questions that their potential clients had.  This can spell doom for and Solar Business.  
 

After we did a marketing review for Emerald Sun Energy we implemented a variety of changes including a website redesign with a focus on improved design features with strategic messaging and calls to action to engage the traffic on the webiste.  The next major implementation was to reccommend that Emerald Sun Energy produce much higher quality content that prospective customers would want to learn about.  We went up and above the call of duty in creating a complrehensive Solar Buyer's Guide called "The Secret Guide to Buying Solar".  The Resposnes has been outstanding.  This Solar Buying Guide was shared almost 200 times in the first month.  Even more importantly is the impact that it has had on their average session and bounce rate:

Audience Overview Analytics - may-june

What a dramatic improvemet this has bee.  Their Average Session has gone from 30 sec to a wopping 3:36 adn a Bounce rate under 10%.  That basicly means we created a roach motel for interested solar customers.  They come in but do not leave.  Within a week they have received 22 opt-ins for additional info and potential leads.

These numbers are increadable but they are also a result of targeted marketing of driving traffic to the website who are highly interested in their content.  We Began this project in March and are already very happy with the results.  However they are not yet ranking consistly on Google.  We have made great strides and believe thes most reccent analytics will put us over the top and onto the first page of many of are targeted keywrods.  I do look forward to seeing what the effect of the additional traffic will have on average session and Bounce rate.  I do anticipate a shift but still increadable results as this website is perfectly built for solar customer concerns.

For more information on how you can get these types of results contact us at http://solarsellingsolutions.com or email us at info@solarsellingsolutions.com.


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trump

Will Solar Survive a Trump Presidency

I think the only thing we will all be able to agree upon is that a Trump presidency will be an interesting time in the development of our country.  But what does it mean for our beloved solar industry?  Are we going to take huge steps back as an industry that employs over 200,000?  Can our industry actually boom during a Trump Presidency?  Let us take a more in-depth look at this and see.

The initial knee-jerk reaction to the Trump election was  gloomy at best.  Probably closer to a doomsday reaction.  He is on record saying that climate change is a hoax cooked up by the Chinese.  On the campaign trail, he vowed to remove the US from the Paris climate agreement as well as dismantle the EPA (Environmental Protection Agency).  At first glance, that doomsday reaction might not be that far off base.

trump-tweet

However, upon further review, I believe there are more positives for the solar industry than I initially thought.  Let’s keep in mind I did not say the environment as I am not as encouraged for our environments outlook as I am for the solar industry.  Although just this week president-elect, Mr. Trump did say he has an open mind on the Paris deal and that there is “Some Connectivity” between humans and our environment.  So even for our environment there might be a light at the end of the tunnel.

I actually believe that many of the business proposals that president-elect Mr. Trump is proposing will actually help stimulate the small and mid-market solar companies.  He is proposing a much lower corporate tax rate.  This by itself can help stimulate growth in a few ways.  You will have more capital on hand to purchase more equipment at a lower price point.  Which can increase your profit margin or increase your closing rate if you pass that onto the consumer.  It will also afford you a larger budget to invest in your sales and marketing channels, when done correctly can have huge benefits to your bottom line.

The prudent advice would be to take a let’s wait and see approach, which I can’t fault.  But I believe the future is bright for solar and maybe even brighter that what a Clinton Presidency would have meant.


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CABS
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MESSY EVENING
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UMBRELLA
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OLD TRAM
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THE MIXTURE
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